One of the coolest things about this band is they produce everything themselves – music, design, merch, music videos… They learned everything via the internet, without formal training. I thought that was impressive and asked Tom to come on the show explain how they do it all!
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In this episode you’ll learn:
• Where most musicians make their money today.
• Why building a core fanbase is so important to promoting music online.
• Finding fans that want to pay you.
• Why it,s better to give away your music for free than to charge $1 per download.
• Why music shouldn’t be considered a product.
• How a record deal can actually make it harder to be a successful musician.
• Why YouTube, iTunes and Spotify are the best places to get discovered.
• Why you should only focus on learning one or two social media sites at a time.
• Learn what “go where the big fish are” means and why it’s important.
• A lesser known EP release strategy and why its awesome.
• The benefits of releasing a music video with every song.
• Why its “essential” for a small band to have a strong digital presence.
“Don’t do something you love just to get paid. Do it until someone pays you not to stop.”
• Tom Nuorivaara – Vocals, Guitar
• Juho Rinne – Guitar, Vocals
• Jesse Malaska – Bass, Vocals
• Otto Uotila – Drums, Vocals
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Thanks for listening!
Thanks for joining me this week! To be honest with you, this was my first podcast and I was nervous.
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