It’s 2018, and if you’re not giving your music away you’re an idiot.
You might be thinking “but Greg, I spent money in the studio, invested countless hours practicing and thousands of dollars on gear and equipment.”
I know. I have too.
But here’s the problem:
It’s unfortunate, but people don’t think about that. They think about the money we’re asking for, and whether or not our music is worth the price.
So what can we do to sell our music?
Let me tell you a story.
My band plays a lot of live gigs. And we typically charge twelve dollars for a CD and sell one, maybe two per gig if we’re lucky.
One night, I got fed up with it. I walked over to our merch booth, grabbed a CD and handed it to some dude at the bar.
“Do you want to buy my music,” I asked.
“How much?” he replied.
“I don’t care,” I said (keep in mind I’m really frustrated at this point).
“I really don’t care. Give me what you think it’s worth. If you don’t want to give me any money, you can take it free. It’s yours.”
And guess what?
The guy reached into his pocket and handed me thirteen dollars.
I’ll reveal what happens next in a moment, first, you need to understand something…
When you don’t give your music away, or at least give people the “free” option, then they don’t have the opportunity to decide if spending their money on your music is worth it. Free music helps them make that call.
Back to the story.
I returned to the merch booth holding the guys money. For the rest of the evening, I didn’t charge for my CD. Instead, I asked for a donation. I offered it for free and gave people plenty of space to decide to donate money or not.
I made $185 in donations that night.
At my next gig I earned more.
I refined the process. I call it the “CD-Donation Strategy”. I believe it is the BEST way to sell music at gigs.
Wrapping up . . .
If you’re not giving your music away, you’re making it harder to earn income with your music.
People need to decide if your music is worth spending money on. Free music will help them make that decision. In addition to tipping the scales in your favor. And as a musician in today’s industry, working smarter is always better than working harder.
So what do you think about giving your music away? Do you get the whole “trust” thing or do you think I’m way off?
Let me know in the comments below.
If you want to learn more about using this strategy to earn income at your live shows, I’m going to be talking about it in an upcoming webinar. It’s free. Click this link to register for the webinar and save your spot.
See you there!