Ever wonder how music branding works for huge artists? How do they do it? Think about U2 or AC/DC, they have consistently matched a brand with their music for decades. Even new artists like Taylor Swift and Justin Timberlake. They re-brand every album.
How do they do it?
That’s what we’ll talk about in today’s episode. Steve Jones, author of Brand Like A Rockstar, drops by to explain how music industry icons create awesome brands that fit their music.
According to Gene Simmonds (KISS): “Steve Jones knows a thing or two. Listen and take notes.”
Buckle up. Steve is bringing his A-game to today’s interview.
In This Episode, You’ll Learn:
- How music industry icons create brands that fit their music
- Why conventional branding doesn’t always work with music
- What branding music is (and isn’t)
- Why many musicians struggle with branding and what to do about it
- Practical insights to improve your music brand
- How to match your music with the right brand
Links And Info Mentioned In This Episode:
- Buy Steve’s Book Brand Like A Rockstar on Amazon
- Download the 3 Ways To Brand Your Music cheat sheet
- (Official Website) brandlikearockstar.com
- (Facebook) facebook.com/brandlikearockstar
- (Twitter) twitter.com/rockstarbrands
Thanks for Listening!
Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
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A very special thank-you to Steve for joining me this week.
Until next time: Rock on and prosper!
Is there a musician or music industry figure that you’d like us to interview? Send an email to [email protected] or a tweet to @musicianmonster — including the name and contact info (if you have it) of the person you’d like to have interviewed.