Ever wonder how music branding works for huge artists? How do they do it? Think about U2 or AC/DC, they have consistently matched a brand with their music for decades. Even new artists like Taylor Swift and Justin Timberlake. They re-brand every album.

How do they do it?

That’s what we’ll talk about in today’s episode. Steve Jones, author of Brand Like A Rockstar, drops by to explain how music industry icons create awesome brands that fit their music.

According to Gene Simmonds (KISS): “Steve Jones knows a thing or two. Listen and take notes.”

Buckle up. Steve is bringing his A-game to today’s interview.

In This Episode, You’ll Learn:

  • How music industry icons create brands that fit their music
  • Why conventional branding doesn’t always work with music
  • What branding music is (and isn’t)
  • Why many musicians struggle with branding and what to do about it
  • Practical insights to improve your music brand
  • How to match your music with the right brand

Links And Info Mentioned In This Episode:

Follow Steve:

Right-click HERE and “save-as” to download this episode to your desktop

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons at the bottom of the post.

Also, please leave an honest review for The Musician Monster Podcast on iTunes. Ratings and reviews are extremely helpful and always appreciated!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

A very special thank-you to Steve for joining me this week.

Until next time: Rock on and prosper!

Is there a musician or music industry figure that you’d like us to interview? Send an email to [email protected] or a tweet to @musicianmonster — including the name and contact info (if you have it) of the person you’d like to have interviewed. 

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