This episode is part of a series I’m doing to give you an over the shoulder view of how to earn income from original music step by step. All the info is taken directly from what I experience while doing it for myself. If you want a quick intro to each step, click here to read the overview article where I explain everything.
Today’s guest is Alex Mitchell. He’s a musician, and his first gig was for 9 people (he was one of those people). Alex knows that the hardest thing to do as an artist today is to find an audience. That’s why he co-founded Audiokite Research. He wanted to know if it was truly possible to grow an audience from the ground up.
This is a great follow-up to our last episode, MMP022, when James Taylor came on the show to talk about music marketing. Personally, I don’t think it’s a good idea to market music until research has been done. There are too many variables. You’re guessing, hoping your music will get heard. That’s not good. And that’s why I’m excited about today’s episode because Alex explains a proven way to write better songs that will have you marketing your music like a pro.
In this episode, you’ll learn:
- What an “ideal fan” is and how to find them
- What an “anti-fan” is and how to avoid them
- Why you must have a “thick skin” and how to develop one
- How to tell people that you have what they’re looking for
- Brutally honest feedback – why it’s important, and how to handle it
- How the owner of Audio Kite uses Audio Kite
- Ways to get the best feedback when using Audio Kite
- What a “listener attention graph” is and why it’s important
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Want a free year of Audio Kite “pro”? Send an email to [email protected] with the subject: “Musician Monster” and body text: “Hi Alex, I’m a Musician Monster listener and would like a free year of AudioKite Pro – pretty please.”
Thanks for Listening!
Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
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A very special thank-you to Alex Mitchell for coming on the show to talk about Audio Kite.
Until next time: Rock on and prosper!
Is there a musician or music industry figure that you’d like us to interview? Send an email to [email protected] or a tweet to @musicianmonster — include the name and contact info (if you have it) of the person you’d like to have interviewed.