Have you noticed all the hype about marketing music online these days?
Facebook ads…
Landing pages…
Auto responders…
Musicians and songwriters everywhere are going gaga over marketing music online. I’m not saying it doesn’t work or that anyone teaching internet marketing to musicians is wrong. Most of it’s solid info.
But most musicians and songwriters end up disappointed.
Here’s why.
Getting people’s attention online is freaking hard.
And all the hype is driving a massive trend in artists who are completely focused on using the internet to market their music.
So if you’re one of them, you’re missing out on one HELL of an opportunity.
To explain, I want you to think back when playing live was the thing to do; you’re on stage, and everyone is watching you.
Therein lies the opportunity.
Live, you have people’s undivided attention. And if you tell everyone to pull out their phone and download the song you’re about to play, what do you think would happen?
The first time I tried that at a live show, I received 50 new subscribers to my email list. Try getting that may subscribers from a Facebook AD (without spending a few hundred dollars).
When you leverage the attention you have at a live performance, and combine it with internet music marketing techniques, it’s a match made in heaven.
That brings me to my final point.
Some say live music is dead.
Not true.
Using a live show to get people into your fanbase (on your email list, into your marketing funnel, on your landing page—whatever) and then using the internet to get people to gigs, sell your merch, engage with fans, is the BEST, way to grow a following and earn dependable income playing live music.
Most of us, unfortunately, haven’t caught on yet and are missing out on a massive opportunity. Don’t be one of them.
Have you tried marketing music online? Have you used or thought about using some of those techniques in a live setting? Let me know in the comments below.
If you want to learn more about using this strategy to earn income at your live shows, I recommend my Success With Live Music blueprint. It’s free. It gives you the 3 simple steps to get paid what you’re worth at every gig. Click here to get the free blueprint.
