The SINGLE Reason Musicians Are Always Broke
Are you a musician or do you know one and wonder “how come musicians are always broke?” Is it even possible to make living as a musician anymore? In this article, I’m to answer this question: “how come musicians are always broke and what can we do about it?” The...
The No.1 Rule To Pick The Right Band Members
Ever been close to a big break only to have someone pull the rug out from under you? You’ve heard it before: Success in music requires working with other people (creatively and professionally). You’re at the mercy of others. It sucks, but it’s true. How do you find...
MMP032: Tour Hacking: How To Go On Tour Even If You Don’t Have An Audience
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Musicians: “People Don’t Come To Shows Anymore” (And It’s Your Fault) Here’s What To Do About It
Think people don’t come to shows anymore? If you’re fed up, I’m going to show you how to play to a sold out audience instead of an empty room. Because sending a text at a time, creating Facebook events nobody checks, and hours promoting your gig and only have a few...
Music Marketing 101: Customer Avatars Are Stupid (Do This Instead)
Have you ever heard of a “customer avatar”? If you’ve done any research on music marketing, chances are you’re familiar. They're a perfect example of some of the worthless, counterintuitive advice we're given by marketing professional and "gurus" trying to tell us how...
Marketing Music Online Hype: Musicians Getting Sucked In Are Missing Out On One Hell Of An Opportunity
Have you noticed all the hype about marketing music online these days? Facebook ads... Landing pages... Auto responders... Musicians and songwriters everywhere are going gaga over marketing music online. I'm not saying it doesn't work or that anyone teaching internet...
Music Marketing 2018: If You Aren’t Giving Away Your Music You’re An Idiot
It’s 2018, and if you’re not giving your music away you're an idiot. You might be thinking “but Greg, I spent money in the studio, invested countless hours practicing and thousands of dollars on gear and equipment.” I know. I have too. But here’s the problem: Nobody...
The Decision To Be A Professional Musician And Why You Already Have What It Takes
Have you ever done something for a long time but haven’t yet reached the goal you originally set out for? At times you think you never will? In those moments, I’m lying in bed wide awake, reminding myself of all the sh!t that hasn’t gone the way I hoped. Whether it’s...
MMP030: Six Critical Steps To A Successful Music Crowdfunding Campaign
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The Only Two Things You Need To Know About Music Business
Here's the deal: I'm going boil down everything you've ever heard about "business" into it's purest, most comprehensible form. Forget what you've heard, because there are only two things you need to know... Use your unique talents and abilities to add value to others....
